Question 1

How does the coaching process work?

Accepted Answer

It's a structured, personal, results-driven partnership for lasting change.

Each engagement follows a clear arc—from clarity to sustained transformation—grounded in years of finance, startup, and operational experience. The methodology draws on training across top coaching modalities, integrating insights from leadership, psychology, and behavioral science.

The Process
Define success — Clarify outcomes that matter most in your role, firm, and life
Identify what’s in the way — Surface patterns, blind spots, and constraints
Apply new tools — Practice new behaviors in real situations and gather feedback
Sustain results — Build lasting rhythms of accountability and integration

Results
Greater clarity and confidence under pressure
Stronger communication and executive presence
Better alignment with teams, partners, and boards
A clearer path to promotion or a more aligned next chapter

Engagement
6–12 months, meeting 2 to 3 times per month
Achieve momentum within weeks; transformation within a year

Question 2

How is this different from consulting or therapy?

Accepted Answer

Consultants give answers. Therapists explore the past.

Coaching helps you make better decisions in real time—grounded in who you are and the results you want.

I bring the perspective of someone who’s been in the room—across finance, startups, and leadership—so our work stays both strategic and deeply practical. You get space to think, and a guide who knows the terrain.

Question 3

What kind of results can I expect?

Accepted Answer

Greater clarity and confidence under pressure

Better communication and presence

Stronger alignment with partners, teams, and boards

Clear next steps in your role or career

More time and energy for what actually matters

Clients often see results within a few months — and lasting impact within a year.

Question 4

How long does coaching take?

Accepted Answer

Most clients engage for 6–12 months, meeting two to three times a month.

That’s long enough to create meaningful change — but short enough to feel momentum quickly.

Question 5

Is this confidential?

Accepted Answer

Completely. Everything shared in coaching is private unless you choose to involve others (e.g., for feedback or goal alignment).

Question 6

Do you work with companies or individuals?

Accepted Answer

Both. Many clients self-fund; others are sponsored through leadership or HR programs.
Either way, the coaching relationship stays centered on your growth, not anyone else’s agenda.

Question 7

What if my priorities change?

Accepted Answer

They will — and that’s part of the process.
We revisit and refine goals as you evolve, so the coaching stays relevant and high-impact.

Question 8

How do I start?

Accepted Answer

Schedule a short discovery call.
We’ll clarify your goals, identify what’s in the way, and see if we’re a fit.

FAQs

How does the coaching process work?

How is this different from consulting or therapy?

What kind of results can I expect?

How long does coaching take?

Is this confidential?

Do you work with companies or individuals?

What if my priorities change?

How do I start?

APEX
EXECUTIVE
COACHING

WITH AUSTIN SHAW

Email

APEX COACHING PROGRAMS

FAQs

How does the coaching process work?

How is this different from consulting or therapy?

What kind of results can I expect?

How long does coaching take?

Is this confidential?

Do you work with companies or individuals?

What if my priorities change?

How do I start?

APEX EXECUTIVE COACHING

WITH AUSTIN SHAW

Email

APEX COACHING PROGRAMS

APEX
EXECUTIVE
COACHING